This is a question and statement that we are hearing a lot.
I personally believe that there should be a ‘balance’ between maximising the return a landlord receives and acknowledging the tenant who lives at the property, looks after the property and pays their rent. If ‘this’ tenant is rewarded by maintaining a sensible rent then whilst the landlord will not maximise his return financially; they will benefit from a well looked after property with added peace of mind of continuity and reliability.
Why would a tenant who is happy in their property want to move – surely they want permanency.
We retain a very high percentage of our tenants (85%) and have always worked on the equation that if we have great tenants, then the properties are looked after, rent is paid on time, landlords are happy and our job becomes a lot easier.
Unfortunately too many agents and landlords treat their tenants like ‘numbers’ and that is where the industry has gone wrong.
by Peter Nobbs